Telemarketing for Political Campaigns: 3 Key Advantages

One of the few areas where telemarketing as a practice is still widely accepted is in politics. Telemarketing for political campaigns is how future leaders reach out to their constituents.

Here, telemarketing is not restricted as much as in other areas. Political telemarketing campaigns can, therefore, be useful for a variety of purposes.

In today’s post, we’re going to go over some of those purposes, and how Boomsourcing helps them work!

Campaign Fundraising

This is a big one. Almost all political campaign calls and mailings purport to gather information. Even so, they are also looking to raise funds from like-minded individuals.

What’s interesting to note about fundraising is that it doesn’t just apply to specific politicians running for office.

Telemarketing can be very useful in fundraising for political action committees. Charities that fight for political causes are also eligible to use this technique.

Boomsourcing has significant experience running telemarketing campaigns for these kinds of purposes. Many of the charities that have worked with us have become very successful at achieving their aims.

Information and surveys

There’s another important way that telemarketing for political campaigns can be useful. That’s in the area of conducting voter surveys.

Campaigns need to get a feel for how well their cause is performing in the marketplace of ideas. Candidates rely on polls to qualify for debates. They also affect strategic decisions. Polling outcomes can determine which counties and states are best to advertise in.

By using modern telemarketing technology, it’s possible to run surveys that result in a high degree of accuracy.

Organizations can use these techniques to gather scientifically valid data. The interpretation of that data can change the direction of a candidate’s fortune.

How Perfect Pitch Technology Benefits Telemarketing for Political Campaigns

One of Boomsourcing’s signature features is our Perfect Pitch technology. It runs our calling platforms and provides a special competitive edge.

Many political campaigns use prerecorded audio segments. With these, they can share specific messages from their candidates with potential donors. This increases the appeal and authority behind each call.

Our Perfect Pitch software takes it a step further. It empowers phone agents themselves to also use prerecorded audio segments. This way, they always provide perfect and accurate information over the phone. Perfect Pitch means perfect compliance.

Contact us today to learn more about how easy it can be to run telemarketing for political campaigns with Boomsourcing!

Healthcare Telemarketing: 3 Powerful Growth Strategies

Healthcare companies in the U.S. have a lot of problems to deal with these days. It’s no secret that theirs is a complex industry. Insurance issues, in particular, leave precious little time for things that matter more. Healthcare telemarketing is one of the best ways for providers to get back to their passion. That means saving and improving peoples’ lives.

Let’s take a look at why.

The Harsh Reality: Healthcare is a Business Like Any Other

The coordinating structures and processes of businesses are indispensable. Without them, there would be none of the miraculous products and services we take for granted.

None of the great innovations in healthcare have ever come from anyone working alone. It doesn’t matter whether it’s a small university research team or a whole corporate R&D department. People must work together to deliver great healthcare.

And that research and those innovations always must come at a fundamental cost. Doctors, scientists, and inventors all need to put food on the table like the rest of us! The equipment they use comes from other producers with the same needs.

It all adds up. For all their noble purposes, healthcare providers still have to run efficient companies. Without considering where their money is coming from, their organizations would fall apart.

It applies the same for profit-seeking companies and nonprofit foundations. Both need income to survive. Income means having paying customers.

So if you’re in this business, like in any other, you need to be asking yourself, “where are my customers coming from?”

Strategy 1: Telemarketing Helps You Reach Out to New Prospects

Many potential customers have no idea that your medical device or new drug exists. Much less would they know how it could help them! Whether you’re appealing to physicians or to patients, the issue is brand awareness.

Telemarketing lets people know about the benefits your work can bring to their lives.

It’s also possible to target outreach better than with traditional advertising. You can focus calls on prospects who express interest in your online content. That way, you’re more likely to find buyers.

Strategy 2: Using Healthcare Telemarketing to Accelerate Sales

That brings us to the next point. Doing healthcare telemarketing all on your own is a huge burden on your organization. Sure, it’s doable, but you will have to face some big overhead costs.

But put aside all the phone, computer, and office space infrastructure. There’s also the matter of organization and specialization. Here’s where telemarketing really shines.

In recent years, cold-calling has gotten less effective. It takes far more calls to reach an eventual buyer than it used to. That puts a pretty big burden on your top salespeople.

The better strategy is letting your sales team split and specialize. One part focuses on sorting through the less interested candidates. When they find someone who might want to buy, they send them up to your top closers.

The trick with that is the matter of all your expert salespeople preferring to be those closers. That’s why having a sales development team is such a big deal.

Our sister company, Boom Demand, builds these kinds of teams for our clients.

Strategy 3: Healthcare Telemarketing is Also About Staying in Touch

It’s important to remember your patients. Healthcare is never a matter of one-and-done. There are plenty of follow-ups to do! Did your device really improve their quality of life? Is the drug working for their patients? Who else do they know who would benefit?

Healthcare telemarketing includes asking these questions. It means finding more ways to earn the trust of the same customers, over and over again. It means enlisting them to help others, too.

Make sure that your telemarketing efforts don’t stop just because someone says “yes.” That would not only mean losing more potential income. It would also mean denying other patients the chance for a better life.

Boomsourcing: Your Premier Telemarketing Partner

Telemarketing matters before, during, and after the healthcare sales process. It’s an important way to make sure you’re satisfying the needs of as many patients as possible. That’s one of the reasons we’re so proud to say that we are telemarketers.

Contact us today to discuss how we can help market your lifesaving work!

Telemarketing’s Future: 100 Years of Critical Changes

Telemarketing as we know it may not exist a century from now. To understand telemarketing’s future, we have to recognize some hard truths. The opposition to receiving a cold call is getting greater and greater every day. That’s thanks to unscrupulous characters who perpetrate scams and fraud using telemarketing tactics.

More people are receiving more unwelcome and unsolicited calls. This is happening to such a degree that it’s changing the way we use our phones.

It used to be that people would answer any time the phone rang. There was no reason not to trust that it was somebody you knew. If it wasn’t, they had to have something important to say to you.

Now, though, levels of trust have shifted completely in the opposite direction. The best advice going around is that you should never answer a number you don’t recognize.

That’s the case for personal phones, at least. In business, it’s still a bit different. Managers and executives, too, though, are becoming exhausted by the constant calls. Those calls compete with their job responsibilities for their attention.

The Upside of Telemarketing’s Future

There’s a lot of good in business and personal telemarketing. This may come as a shock to most people, given the experiences that we’re all familiar with.

The simple truth is that telemarketing connects individuals with beneficial products and services. When it’s done right, telemarketing does make lives better.

But again, those who’ve abused the technology are ruining it for the rest of us. This is why we can’t have nice things, as they say.

So, looking down the road, what can we expect?

Telephones are one of the most efficient ways of conveying information fast. It takes a lot longer to write out a message than it does to say it. Video does convey more information. It also requires more resources to put together a good-quality repeatable presentation. Video calls also have serious technical limitations compared to a regular phone call.

With that in mind, phone calls themselves aren’t going anywhere. The infrastructure is there, and the cultural norms are in place. Everyone has a phone in their pocket.

What’s going to change, then?

A Distant Snapshot of Telemarketing’s Future

It’s pretty easy to see that people are starting to opt-out of unsolicited calls en masse. The national and state-level Do Not Call registries are a factor. As already mentioned, though, people are also ignoring unknown numbers more and more.

Unless the scammers and fraudsters change their tactics, that’s a trend we don’t see reversing any time soon.

At some point, telemarketing will only exist as a response to people who opt-in. There will still be a need to get information about relevant products or services.

Businesses that currently rely on telemarketing will find greater success with two tactics. They need to focus on using social media and networking events to build brand awareness.

Only once a relationship exists will anything like a telemarketing call take place. Prospect and salesperson will exchange direct numbers beforehand.

In other words, cold calling is dying out. There still has to be an initial introduction somewhere. The difference is that the phone will at that time no longer be the best place for that to happen.

That’s because the phone conveys a great deal of information, but it doesn’t convey trust the way other methods can.

What Does This Say About Us?

Keep in mind that all along, we’ve been talking about what things are going to be like a century from now. There’s no way to say for sure what is going to happen between now and then. We can see where trends are pointing. Despite that, an event tomorrow could change everything about telemarketing’s future.

In the meantime, businesses need to rely on the best telemarketing services available. That’s us. We know which way the wind is blowing, and we adjust the sails in response.

We don’t do robocalls. We don’t bombard people with merciless cold calls. We reach out to individuals who’ve expressed interest online. That happens via website signups or social media relationships. We help connect people to the providers of the things they already want!

If you want to be that kind of business for your customers, give us a call!

Interactive Telemarketing Data for Better Outreach

Can interactive telemarketing data lead to happier customers? Yes! Intrusive robocalls are, in the minds of many consumers, the very worst thing ever. These kinds of calls are exactly how most consumers don’t want to interact with brands. That strong dislike resulted in the creation of the do-not-call list many years ago. Marketing companies have a solemn responsibility to respect the information on that list. Recently, the Federal Trade Commission came out with a new and improved way of exploring its data. Their site now provides interactive telemarketing data that both companies and consumers can use. That makes it easier than ever before to reach customers in ways that they prefer, and boosts the chances of a sale.

Why Do-Not-Call Data Matters

Every company that uses telemarketing in the USA must scrub their calling lists. That means removing any phone numbers that belong to individuals who don’t want to be contacted. They have to do this on a regular basis. The penalties for failing to do so can be stiff enough to shut down smaller companies.

Aside from the legal consequences, there’s the question of the social impact. Does calling someone against their wishes do anything good for your brand? Hardly! Rather, it builds up distrust and suspicion for your entire industry.

Unscrupulous marketers have made a habit of subversively disrespecting the do-not-call list. They’re moving us toward a day when people stop answering their phones altogether.

That may never happen, but we know that a lot of consumers no longer answer any numbers they don’t recognize. It’s gotten so bad that some companies have given up on trying to reach their prospects live. They settle for going straight to voicemail without making the phone ring at all. It’s sneaky, desperate, and disrespectful to customers.

The Advantages of Interactive Telemarketing Data

The FTC’s new interactive telemarketing data tools empower customers to see that they’re not alone. They do know that intrusive calls are a national problem. They may not know why they’re getting the specific kinds of calls that they are. Knowing where calls are coming from, and when, they can be better prepared to respond.

The FTC visualizations reveal that some parts of the United States are much more likely to get hit by scammers. Other regions get more legitimate but still unwanted calls. In some places, the top complaint is that callers hang up without a sound.

The new FTC data now gets updated quarterly, instead of annually as before, so it’s easier to track trends. With these characteristics, it’s much easier to empower consumers.

What Are the Best Ways to Reach Out?

What does this mean for businesses? Easy. Now you can see what the best ways are for you to stand out. Suppose you can see in the interactive telemarketing data what the top consumer complaints are in your area of service. That means you can choose a strategy that’s less likely to run afoul of the ire of your prospects.

Many customers hate robocalls, for example, as we’ve mentioned already. Companies tend to like using robocalls, though. That’s because they provide information with 100% accuracy on every call.

Where’s the high ground? Turns out that it’s in Boomsourcing’s court. Our Perfect Pitch technology empowers human agents to enjoy the benefits of pre-recorded audio. They never forget to give out a crucial piece of information. But the tech still allows them to interact naturally with prospects.

Boomsourcing provides the best sales technology and business development tactics for our clients. Contact us today to learn more about how your business can reach more customers. You can grow faster without stepping on any toes!

Hidden Telemarketing Practices: 3 Reasons They’re Bad

Hidden telemarketing practices have gotten out of hand in the industry. Recent news reports have revealed that some underhanded telemarketing operations have found a new way to sneak past you. They’re using technology to leave voicemails without making the target phone ring at all. On the one hand, that means they don’t interrupt you as much. On the other, it also means they can fill up your inbox without giving you the chance to say no. At Boomsourcing, we say that it’s not okay to try and hide the truth while you’re selling something. Customers deserve to know what’s going on. Hidden telemarketing practices like this undermine the very foundation of good business.

Trade Produces Wealth

In the long run, customers will do more business with brands they know they can trust. This issue goes deeper than that, too, though. What are any of us trying to do? Business is about making money, sure. But it’s also about providing something people need so we can earn our keep.

Business is about trading. In ancient days, people would barter for the things they need. You have the grain I need, and I have the clay pots you need, so let’s swap some. In both cases, we gave something up for something else we valued more, and we both became wealthier.

That system gets awkward and unbalanced pretty fast, though. That’s where the money comes in; to smooth out the differences in needs and wants. You need a lot of clay pots to store all your grain, but I need enough grain for my family. We exchange goods for money and sell more goods to other people, and buy other things we need. Using money accelerates the process of becoming wealthier.

Business is About Money, But Money is About Work

What money does is represent the value of the work we’ve done. If I give you money, it’s because you did or will do some kind of work that benefits me.

So in business, we’re trying to earn money by doing activities that benefit others. Whether it’s running a convenient retail store, manufacturing steel beams, or developing accounting software, the principle is the same.

You’re asking for money in exchange for something that’s supposed to be genuinely useful. That way, you can get the things that are useful to you, too! It’s supposed to be a win-win.

Why Hidden Telemarketing Practices Ruin Everything

Telemarketing is a strategy that connects providers with customers that need a service. It’s meant to be faster than door-to-door sales or waiting for a customer to show up. Like all sales, it often introduces a customer to a solution for a problem they didn’t know they had.

The great problem is that unethical business practitioners try to deceive customers. They trick them into buying something that’s not useful or is an outright scam.

Many customers understand that. They’ve started to ignore the constant bombardment of usesless calls. Many of those calls would actually do them harm.

Operations that try to get around this kind of customer feedback using ringless voicemail are desperate. They’re preying on the gullible or uninformed customers who trust what they shouldn’t.

Rejecting Hidden Telemarketing Practices

At Boomsourcing, our mission is to deliver greatness and build humanity. We do that by providing telemarketing support and services to businesses that want to grow in positive ways. Our clients are proud of the services they provide.

We don’t engage in deceptive or hidden telemarketing practices. Our systems work best by informing every customer, and we get better results.

If your business needs help growing and reaching more customers the right way, reach out to us today!

Legal Telemarketing Builds Companies 100% Better than Legal Hot Water Does

Let’s look at why it’s so important to engage in only legal telemarketing practices. Everyone knows that telemarketing has a poor reputation among consumers. There is such a thing as telemarketing that helps provide useful services, though. Business owners understand the difference. The trick is to make sure that you work with telemarketers that are on the right side of that battle. The consequences of unlawful telemarketing practices can be severe. In fact, they can be enough to cripple or even destroy a business. It’s not worth the risk!

What Happens to Companies That Use Illegal Telemarketing?

This week, an educational services company in Illinois had to settle a lawsuit with the FTC. What happened was that this company worked with a third-party lead generation service. The agents of that service misrepresented themselves. They claimed to be military recruiters or job search coordinators. The reality was that they were only looking for data to sell to the client company.

The aim of this third-party firm was to gather contact info from customers. That is not a problem in itself as long as the customers know that’s what’s going on. In this case though, they didn’t. In fact, they were told the opposite; that their information was not going to be sold. Hence the lawsuit.

The Illinois company ended up having to settle that suit against them for 30 million dollars. They ignored the right of their prospects to consent. They didn’t give them a chance to say no to having their information gathered and sold. There were layers of deception on top of that omission, and they were calling people on the Do Not Call Registry.

Bad move.

What Does Legal Telemarketing Look Like?

Here at Boomsourcing, we pride ourselves on the fact that we vet every company that we work with. We don’t engage with anybody who doesn’t have a legitimate business purpose. Besides that, we make sure that we only use sales strategies and lead generation tactics that are above-board.

Our goal is to make telemarketing better. We do this through a combination of honesty and strong technology, like our Perfect Pitch software. One of the greatest problems in telemarketing, even when it’s legal, is that human beings are imperfect and make mistakes. Perfect Pitch makes it much easier to avoid mistakes where agents go off-script or lose control.

Legal telemarketing means contacting prospective customers in a respectful way. Never misrepresent the purposes of your call. To protect your business, make sure that you always use the most appropriate sales methods!

If you’re looking for a telemarketing partner that you can trust, contact Boomsourcing today, and we’ll get started!

3 Essential Keys for Winning in Telemarketing Work

As an industry, telemarketing has quite a reputation. In the past, it’s been known for a lot of tricky and stale sales tactics that didn’t make anyone feel good about what they were doing. That’s all changed now, and winning in telemarketing means going the extra mile.

Boomsourcing takes telemarketing seriously. We do all we can to give our clients the best possible service. Reach out to us to learn more about what that means for your organization! Meanwhile, here are three important ways telemarketers can do good while closing more deals.

Winning in Telemarketing Means Being Positive

The value of positivity is almost impossible to overstate. Few people like working with those who bring up unpleasant aspects of life for no reason. Sure, on a sales call you have to highlight specific pain points, but then you show how your product solves them!

What we mean here is not to start calls talking about bad weather or traffic and the like. Winning in telemarketing means starting every call with a forward-looking and optimistic comment. The feelings such comments generate will put prospects in a more open and happy frame of mind. This improves the likelihood of a sale.

Label Up

This one’s going to sound a bit “salesy,” but the reason sales and marketing professionals do it is because it works.

You know how pretty much every company refers to itself as “the leading” or “number one” firm in their industry? Those terms are almost meaningless due to overuse. They put both the company representative and their prospects in a more opportune frame of mind, though. The label creates the reality, in a way. The company is “number one” for that prospect in that moment. And who doesn’t want to do business with the best?

It works in the other direction as well. Every customer should be treated and referred to as “one of our best customers.” It makes them feel special, and it makes them want to continue such a special relationship. Likewise, pay a prospect a sincere compliment about what a pleasure it is to do business with them. It will make them want to do more business with the person or company that compliment came from.

No Comment

So now we’ve covered not being negative, and the value of positive labels. How does that work when it comes to discussing your competition, though? You want your prospects to compare you favorably to them. So, would it work to set aside the positivity in that context, and speak ill of their products or service?

Absolutely not.

There’s an interesting feature of human psychology, called spontaneous trait transference. People listening to us take the way we describe others, and they apply it to us regardless of any logical reason. Whatever good things you say about other people, your listener will think of you as having those same good traits. And whatever you say against another, they will think you have all the same problems. It’s automatic, and it leaves us with a powerful lesson:

What you say about others is what you are in the eyes of others.

So what should you do about discussing your competitors?

Ideally, don’t.

If push comes to shove, always be kind. To create the most favorable contrast possible between you and them, though, leave them out of the conversation. If asked, go for “no comment.”

Winning in telemarketing is a question of attitude. Whether it’s the will to play the numbers game, or the passion for the product, or the tone you convey on a call, it’s the same.

Having a positive attitude is everything in this business!

3 Telemarketing Disasters to Avoid at all Costs

At Boomsourcing, our goal is to get your brand out there. We know from experience that in doing that, you’re going to run into some snags. If you aren’t careful, little snags can morph into telemarketing disasters.

Every person you speak with is different. They will have different combinations of needs. You can’t meet them all, but your product will be the right fit for some. Make sure that you do connect well with the people that your company can help. In pursuing that, do all you can to avoid these three kinds of telemarketing disasters.

1: Fakery: the Worst of all Telemarketing Disasters

We’ll start with this one because there is no worse way to harm your brand. Dishonesty in any degree is a catastrophe that will catch up with you one day.

When an agent presents themselves as someone they’re not, it takes an unsustainable effort to maintain the illusion. They might be able to get around a gatekeeper by making themselves seem more important or influential. They might even try completely misrepresenting their identity. As soon as their prospect discovers the truth, though, their credibility crumbles.

It not only loses the sale in that moment. It also obliterates any hope of a future relationship. It’s like burning a bridge before you even cross it. Don’t do it!

2: Absent Introductions

Fakery is a sin of commission; skipping your intro is a sin of omission. It doesn’t mean that you have to have a long-winded speech about you and your brand, though. Speeches are in a different class of telemarketing disasters.

A simple, “Hi Bob, it’s Amy Jones at XYZ, inc. Is now an okay time?” is plenty. It answers the inevitable questions of “who are you” and “who do you work for” fast. If you don’t make that clear right from the get-go, the prospect will spend the entire get-go wondering. They will not be paying attention to what you’re saying. When you finish talking, they will take control of the conversation and ask, “sorry, who is this?”

If you ever hear that question over the line, you aren’t getting that sale.

3: Unaddressable Objections

Poor sales agents will complain: it’s impossible to anticipate every objection a prospect might throw at you. They’ll claim that you should focus on knowing the top five or ten that you hear most often.

Excellent agents know that objections you fail to address are telemarketing disasters. Rather than resign themselves to losing every prospect with a concern outside of that little box, they like a challenge.

Great agents find it stimulating to come up with answers to every possible objection they can think of. They’ll keep notes about them, and they know that sometimes they’ll still hear a new stumper. In that case, they’ll answer the prospect with honesty. They’ll work with their sales manager to learn how to overcome that kind of objection in the future. They’ll even try to get back to that same prospect with a good answer. It’s worth a shot!

The more objections you can address with confidence, the better you’ll be able to handle the more unusual ones. It’s a skill you can build up, but it takes practice!

Make sure to reach out to us here at Boomsourcing for the extra telemarketing and business process outsourcing help you need. Our experienced teams make it much easier for you to scale up faster!

Telemarketing in 2020: Where Will the Industry be 1 Year From Now?

What will telemarketing in 2020 look like, and what comes after that? Commentators have been predicting the imminent demise of telemarketing as a business strategy. They’ve associated the practice with annoying consumers through life interruptions. There’s also the outsize impact of scammers. The harm their fraud causes to legitimate industry is significant. What do these trends and issues point to?

The Current Trends

In 2017, Deloitte carried out a study of contact center customer interaction trends. They came to some interesting conclusions about the near future. In that same year, 64 percent of customer interactions occurred over the phone. Email came in second with 18 percent, and online chat at 6 percent. All other methods were at 4 % or less.

By 2019, though, those companies expected those numbers to shift in dramatic fashion. Phone calls would decline to account to less than half of all interactions. Email would fall a couple of percentage points, but chat would rise to become its equal. Social media would increase to enable 9 percent of interactions. Even SMS/Text messages would see a resurgence to 6 percent from the current 2.

So far, it looks like the trends have been right.

The World of Telemarketing in 2020

2019 is the year that customer interactions became more than 50 percent digital. There’s no sign of that slowing down. Customers and prospects trust phone calls less and less. In 2018, they received over 48 billion illegal robocalls. The FCC and FTC have been consistent in their advice. They recommend that consumers stop answering any calls from unfamiliar numbers.

If people take that advice to heart, it could be the death of scams that target individuals. But it’s not something that most small businesses can afford to do. They have to be able to answer calls from unknown prospective customers. It’s possible that future pressure to stop cold calls from all sources may come from that direction.

The most important trend is the rise of chat as a consumer interaction tool. It has become the easiest and fastest way to get accurate information about each other. That means higher customer satisfaction and more repeat sales. Watch for this trend to continue taking off.

Telemarketing in 2020 is likely to see less reliance on phones for cold outreach. We can expect an increase in the value of inbound chat interaction.

Don’t Write Off The Phones Yet

There’s still an important role for telemarketing to play, though. Chat interactions often serve only as the top of the sales funnel. Once a prospect becomes interested, though, a vocal touch becomes important.

Boomsourcing helps client companies provide that kind of personal and human interaction. If your business needs a better way to reach out to prospects and help them decide to buy, contact us. We’ll show you why telemarketing in 2020 and beyond is all about building humanity.

5 Moneymaking Benefits of Telemarketing You Don’t Want to Miss

Telemarketing is a powerful tool for any business that includes it as a core strategy, but why? What are the specific benefits of telemarketing that make it so useful? As it turns out, telemarketing has the power to revolutionize your brand when you use it the right way.

Benefits of Telemarketing #1: Human Connection

In the internet age, what started out as a matter-of-fact necessity is now a major advantage. Until only a few decades ago, person-to-person contact was the only way to do business. The advent of all kinds of telecommunication technology enhanced that fact. But it didn’t change it.

Now, though, many companies are embracing full automation. This is causing a disconnect between companies and their customers. A.I. may provide other advantages, but it risks losing sight of what matters.

Telemarketing maintains that human touch. It ensures that there is still a human bond connecting you with your customers. You’ll hear each other’s voices and be able to understand each other. That’s something that a robot won’t be able to do, at least not for a very long time to come.

Benefit 2: Flexibility

Another of the benefits of telemarketing is that it can pivot fast. That’s because it doesn’t rely to an exclusive degree on complex programming.

When you discover that a campaign isn’t performing well, you can adjust what your agents say. This is not so easy in any other area of business. Websites and other marketing materials would be subject to expensive redesigns. Instead, it’s as easy as editing a script.

Benefit 3: Market Knowledge

In fact, agents themselves are the point where you gather that kind of critical insight. Telemarketers get into direct contact with as many prospects and customers as possible. That makes what they hear as valuable as solid gold.

Through the efforts of your agents, you can learn what the market thinks of your product, very fast. That speed allows you to make those necessary adjustments with clarity and assurance.

Benefit 4: Bridging Sales and Marketing

These prior benefits form a link between two sections of your organization. Marketing concerns itself with understanding the customer and influencing their opinion. Sales departments want to turn that opinion into contracts and profits as soon as possible.

Telemarketing is where those objectives meet and mix. It accelerates the sales process by finding viable leads for the sales team. Meanwhile, it gathers priceless information. That data guides the strategy the marketing team uses to build the company brand.

Benefit 5: Deals!

The end result is that the benefits of telemarketing all point in one direction: growth. Telemarketing is how you build a business. It uses all the power of modern technology while keeping people in the loop. It reveals opportunities for new customer relationships that benefit both you and them.

Learn more about how telemarketing can benefit your organization! Get in touch with us here at Boomsourcing today. We make telemarketing easier to start, so you can start reaping the benefits faster!