The Top 3 Performance Marketing Conferences You Should Attend in 2019
One of the biggest and oldest problems with advertising is that it’s sometimes difficult to know whether your efforts are actually making an impact. With the rise of digital media over the past generation, that problem has been mostly reduced. Performance marketing takes into account some of the actual specific results of advertising in its cost structure. In other words, you only pay according to how much the advertisements in question actually affect your audience’s actions. You see this most often in Pay-Per-Click campaigns, and the search engine optimization competitions that help drive eyes to pages and clicks to your lead generation strategies.
The market is always changing, though. Every time Google updates its algorithms, it can affect the performance of millions of advertisements. This can accelerate or halt your lead generation strategies. So how do you stay on top of the latest advances in the performance marketing field? One of the best ways is to attend digital marketing conferences. At these events you can network with the leading experts in the field and learn from their experience. These conferences are also great opportunities to meet new clients, or find partners who can help you get new lead generation resources to fuel your sales funnel.
Here are some of the top conferences we’re looking forward to attending in 2019:
1: DigiMarCon
This event explains itself pretty well:
“Whether it’s building customer loyalty, increasing sales, improving lead generation, or driving greater consumer engagement, the DigiMarCon Conference program has been specifically designed to help attendees develop their audience. Attendees will learn how to build traffic, create brand awareness, improve customer service and develop better use of digital tools internally to drive more productive business outcomes.”
What we love best about DigiMarCon, though, is the geography. They’re not just setting up one conference in one city, one time during the year. In 2019 you’ll have the opportunity to attend a DigiMarCon event in New York, San Francisco, Houston, Los Angeles, Chicago, and even on a cruise out of Orlando, and that’s just in the USA! There are also events in Toronto, Sydney, London, Amsterdam, Singapore, New Delhi, Dubai, and Johannesburg. So wherever you’re based or whoever you’re doing business with this conference is relevant, and essential.
2: Affiliate Summit
You’ll want to sign up for this one soon if you haven’t already. Affiliate Summit holds its main event each January in Las Vegas. There are additional events planned later in the year in the U.K., the U.S. East Coast, and in Asia. The main event, though, has come to be known as one of the premier events for performance marketing. Although their original focus was on the niche of affiliate marketing, the event’s organizers have widened the scope and their brand along with it. Even without that wider outlook, it’s still a great way to meet other marketers who want to help you sell your own products, and to learn how to work together most effectively.
3: SearchLove
Run by Distilled.net, their next conference is taking place in San Diego in 2019, but they’ll also be running events in Boston and London. Whichever one works best for you, don’t miss it. This event promises to be one that will light a fire under your advertising strategy. It’s the sort of thing that can set a young marketer’s career into rocket mode.
Take what you learn from these conferences and apply it when you work with us! Boomsourcing is a powerful partner when it comes to lead generation strategies. Contact us today to supercharge your customer acquisition!
