- A good customer acquisition strategy is about people, not just money
- It’s important to understand what your ideal customers want
- Listening to prospects and customers reveals strategies
- Customization is the key to more effective outreach
- Boomsourcing’s great people simplify the hunt for great customers
The sales process that drives growth in every business goes by many names. It includes many facets and relies on many moving parts. One important way to look at this process is in terms of the people that it includes. When you think of sales in terms of customer acquisition strategy, it becomes about something more than just more money. More than just growth. It’s about who you’re doing business with, and how you get them to trust you.
Who Are My Customers?
The first order of business is to understand: who are these people? The beginning of the customer acquisition process is a matter of understanding your target market. Who is your product for? What does it do for them? How will it make their lives better? And where in the world are we going to find them?
Only after considering the answers to these questions can we begin to effectively reach out to the people that we’re selling to. That’s because we have to accept that not everybody wants what we’re selling! Not everybody needs it. Not everybody will find it even marginally useful. But, someone out there will. In fact, many people out there will. We’ll find them. We will reach them, we will speak to them. And we will listen to them.
Ears to Hear
Listening to our potential prospects is how we discover what they really need. A good customer acquisition strategy is about so much more than simply bombarding a list of people with cold calls and unsolicited emails. In fact, it’s abundantly clear that those particular strategies are less and less effective each day. There is still a role for those particular technologies, and we should use them, but in better ways than what has been done in the past.
As sales professionals in the modern age, we must recognize that we live in a time where we are no longer in control of the sales process. The customer has all the information that they could possibly want, right at their fingertips. It only takes a few seconds to verify the truth of what we claim about what we’re offering them. The truth is, of course, filtered through the perceptions of others, but that’s exactly what matters most to the customer. They want to know how people like them have experienced the opportunity that we present.
The Customization of Customer Acquisition Strategy
So we search for people who are looking for the kind of experience that we offer, but that’s not all. As businesses, we also have to be flexible and adaptable. We have to have the capability to provide the specific kinds of experiences that our customers are each seeking.
One-size-fits-all just doesn’t cut it anymore in this age of individuality, expression, and personality.
Customer acquisition strategy in 2019 is so much more than making a hundred calls a day. It means being actively engaged on LinkedIn, Instagram, and other social media platforms. It means proactively looking for people who are looking for us, or at least for what we can offer them.
Highly personalized emails are now the minimum standard, rather than the gold standard. Cold calls only happen now after doing enough research to understand not only who it is that we’re trying to speak to, but why we want to speak with them and not somebody else.
Boomsourcing Customer Acquisition Strategy: Simplification Rules!
Any customer acquisition strategy requires people to carry it out. There’s no getting around that. Nobody likes robocalls. Nobody likes generic spam emails that don’t even include the first name. You have to have real people working to reach other real people.
Employing real people to do the work you need to be done costs money, of course. Not only do you have to pay their salaries and bonuses, but there’s also always the question of benefits and the looming sword of overhead costs. Office space, computers, phone connections, and other bills… it all adds up.
Boomsourcing helps businesses get around those costs in a clever way. Rather than leaving you to juggle each of these different considerations yourself, we specialize simplifying all of them.
We provide teams of professional sales development representatives who do the hard work of reaching out to prospects and finding the ones who are ready. Upon discovering qualified prospects, our SDRs schedule appointments for them to speak with you, or with your top in-house representatives. That means that your best talent can focus on building relationships and closing deals, all the time.
What makes it all possible is that our SDR teams work from a beautiful nearshore office in cosmopolitan but inexpensive Puerto Vallarta, Mexico. We draw on talent from all around the world to ensure that your customer acquisition process can count on the best personality for your organization and your target market.
Contact us today to start building your customer acquisition team. Watch as you earn more dedicated and happy customers than ever before!